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Cookie Policy

The People Readiness Company (TPRC) is a brand by MUAIDENTITY INC.

This Cookie Policy explains how MUAIDENTITY INC. ("MUAIDENTITY INC.", "TPRC", "we", "us", or "our") uses cookies and similar technologies on our website at https://www.thepeoplereadiness.com and our application at https://app.thepeoplereadiness.com (the "Services"). It should be read together with our Privacy Policy, which explains how we handle personal information more generally.

Last updated: 06.10.2026

What are cookies?

Cookies are small text files that a website places on your device when you visit. They let the site recognize your device, remember your preferences, and understand how you use the site. We also use related technologies such as pixels, tags, local storage, and software development kits (SDKs); in this Policy we refer to all of them as "cookies."

Cookies may be set by us ("first-party cookies") or by a third party whose services we use ("third-party cookies"). They may last only for your browsing session ("session cookies") or remain until they expire or you delete them ("persistent cookies").

How we use cookies

We use cookies to operate and secure the Services, to remember your settings, to understand how the Services are used, and — where you allow it — to support our marketing. We group the cookies we use into the categories below.

Strictly necessary cookies

These cookies are essential for the Services to function — for example, to authenticate your login, keep your session secure, route traffic, and remember your cookie choices. The Services cannot work properly without them, so they cannot be switched off through our cookie controls.

Performance and analytics cookies

These cookies help us understand how visitors interact with the Services — which pages are visited, how long users stay, and whether they encounter errors — so we can improve performance and usability. The information is aggregated and used for analytics.

Functional cookies

These cookies allow the Services to remember choices you make (such as language or region) and provide enhanced, more personal features.

Marketing cookies

These cookies are used to understand the effectiveness of our marketing and, where permitted, to deliver and measure communications relevant to your professional interests. Because TPRC is a business-to-business company, we do not use cookies to build consumer advertising profiles, and we do not use them for advertising directed at children.

Third-party cookies

Some cookies are set by third-party providers we use to operate, analyze, and market the Services. These providers process information under their own privacy policies. The main third-party tools we currently use are Google Analytics (website analytics), Google Ads (advertising and conversion measurement), HubSpot (CRM, marketing, live chat, and payments), and the LinkedIn Insight Tag (advertising and campaign measurement).

Cookies we use

The table below lists the main cookies set through the Services. Specific cookie names and durations can change as providers update their products, so your consent-management tool maintains the authoritative, live list.

Cookie / family Set by Category Purpose Typical duration
_ga, _ga_* Google Analytics Performance / analytics Distinguish users and measure how the site is used Up to 2 years
__hstc, hubspotutk, __hssc, __hssrc HubSpot Performance / analytics + functional Identify visitors and track sessions and source for CRM and marketing Session to ~6 months
messagesUtk HubSpot Functional Live chat / messaging continuity ~6 months
_gcl_au and related Google Ads Marketing / advertising Measure ad conversions and attribute visits to campaigns ~90 days
bcookie, lidc, li_gc, UserMatchHistory, AnalyticsSyncHistory LinkedIn (Insight Tag) Marketing / advertising Measure campaign performance and support LinkedIn advertising Session to ~1 year
Payment cookies (e.g. __stripe_mid, __stripe_sid) HubSpot Payments (powered by Stripe) Strictly necessary Process payments and prevent fraud 30 minutes to 1 year
Consent cookie TPRC Strictly necessary Remember your cookie preferences Up to 1 year

Verify the exact cookie names and durations against your live setup. Your consent-management tool can scan the site and keep this table current.

Your choices and how to manage cookies

You have several ways to control cookies:

  • Cookie banner / preference center. Where required by law, we present a cookie banner when you first visit, letting you accept or reject non-essential cookies and change your choices at any time through the preference center.
  • Browser settings. Most browsers let you block or delete cookies through their settings. If you block strictly necessary cookies, parts of the Services may not work.
  • Opt-out preference signals. See "Global Privacy Control" below.

Global Privacy Control and opt-out preference signals

We honor browser-based opt-out preference signals, including the Global Privacy Control (GPC). Where you use a browser or extension that sends a GPC signal, we treat it as a valid request to opt out of the sale or sharing of personal information for that browser or device, as described in our Privacy Policy, and we provide a means to confirm that the request has been processed. This applies in the US states that require recognition of universal opt-out mechanisms.

Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. Because there is no common industry standard for DNT, we do not respond to DNT signals; however, we do honor the Global Privacy Control as described above.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or in applicable law. We will post the updated version here and revise the "Last updated" date.

Contact us

For questions about this Cookie Policy, contact us at:

MUAIDENTITY INC. (The People Readiness Company) 221 W 10th Street, Fl 3, #77 Wilmington, DE 19801 United States Email: privacy@thepeoplereadiness.com