Skip to content

Privacy Policy

The People Readiness Company (TPRC) is a brand by MUAIDENTITY INC.

Your privacy matters to us. It is the policy of MUAIDENTITY INC. ("MUAIDENTITY INC.", "TPRC", "we", "us", or "our") to respect your privacy and to comply with any applicable law and regulation regarding any personal information we may collect about you, including across our websites at https://www.thepeoplereadiness.com and https://app.thepeoplereadiness.com, our software and consulting services, and other sites and services we own and operate (collectively, the "Services").

The People Readiness Company is a business-to-business consulting and software company. We provide our Services to organizations and the professionals acting on their behalf; we do not market or sell to individual consumers. This Privacy Policy explains what personal information we collect, how we use and share it, how long we keep it, and the rights and choices you have. It applies to personal information we handle as a business / controller — that is, for our own purposes. Where we process personal information on behalf of our business customers (for example, data that flows through our software platform), we act as a service provider / processor, and that processing is governed by our agreement with the relevant customer rather than this Policy. See "Personal information we process on behalf of our customers" below.

Personal information is any information about you that can be used to identify you, directly or indirectly. This includes information about you as a person (such as name and contact details), your devices, your payment details, and information about how you use a website or online service.

Where our Services link to third-party sites or services, those third parties have their own privacy policies. After following a link to third-party content, you should read their posted privacy information. This Policy does not apply to your activities after you leave our Services.

Effective date: 06.10.2026 Last updated: 06.10.2026

Who we are and how to contact us

MUAIDENTITY INC. (operating as The People Readiness Company) is a Delaware corporation. For the purposes of this Policy, we are the controller of the personal information you provide to us directly.

MUAIDENTITY INC. 221 W 10th Street, Fl 3, #77 Wilmington, DE 19801 United States
Email: privacy@thepeoplereadiness.com

You can reach our privacy contact at the email above for any question, request, or complaint relating to this Policy.

Information we collect

Information we collect falls into two categories: information you voluntarily provide, and information that is automatically collected when you use the Services.

Voluntarily provided information is information you knowingly and actively give us when using the Services — for example, when you create an account, request a demo, subscribe to updates, engage us for consulting, or contact us.

Automatically collected information is information your devices send in the course of accessing the Services.

Personal information you provide

Depending on how you interact with us, this may include:

  • Name and job title
  • Business email address
  • Phone or mobile number
  • Company / organization name
  • Account login credentials
  • Billing and payment details (processed by our payment provider — see "How we share information")
  • The contents of messages, enquiries, survey responses, and support requests you send us
Log and usage data

When you visit our Services, our servers may automatically log standard data provided by your browser. This may include your device's Internet Protocol (IP) address, browser type and version, the pages you visit, the date and time of your visit, time spent on each page, referring pages, and other details about your visit. If you encounter an error, we may automatically collect data about the error and the circumstances surrounding it, including technical details about your device and what you were trying to do.

While this information may not identify you on its own, it may be possible to combine it with other data to identify individuals.

Device data

When you visit our Services or interact with us, we may collect data about your device, such as device type, operating system, and approximate (non-precise) geolocation derived from your IP address. The data we collect can depend on your individual device and software settings.

Transaction and account data

Data that accumulates over the normal course of your use of the Services — such as transaction records, stored files, user profile data, and analytics — created or generated as you interact with the Services.

Sensitive personal information

We do not seek to collect sensitive personal information (such as government identifiers, financial account numbers, precise geolocation, or account credentials in combination with access information) in the ordinary course of providing our marketing site and consulting Services, beyond the account credentials and billing details described above. Where any sensitive personal information is processed through our software platform on behalf of a customer, we handle it as a processor under our customer agreement. We do not use or disclose sensitive personal information for purposes other than those permitted under applicable law, and we do not sell it or share it for cross-context behavioral advertising.

We may combine voluntarily provided and automatically collected information with general information or research data we receive from trusted sources, to provide and improve the Services.

Sources of personal information

We collect personal information from the following categories of sources:

  • Directly from you, when you provide it through the Services, by email, or in the course of a consulting engagement.
  • Automatically, through cookies and similar technologies when you use the Services (see "Cookies and tracking technologies").
  • From your devices and browsers.
  • From third parties, such as our analytics and marketing providers, business partners who refer you with your permission, and publicly available sources (for example, professional or social media profiles you have made public).

How and why we use your information

We only collect and use personal information where we have a legitimate, lawful reason to do so, and we limit collection to what is reasonably necessary. We may collect personal information when you:

  • Register for an account or request a demo
  • Purchase or subscribe to our software or consulting services
  • Sign up to receive updates from us by email or social media
  • Use a device or browser to access our content
  • Contact us by email, social media, or similar technology
  • Mention or interact with us on social media

We use personal information for the following business and commercial purposes, and will not further process it in a way incompatible with these purposes:

  • To provide, operate, and maintain the core features of our Services
  • To create and manage your account and deliver consulting engagements
  • To process transactions and send related information, including confirmations and invoices
  • To enable you to customize or personalize your experience
  • To contact and communicate with you
  • For analytics, market research, and business development, including to operate and improve the Services
  • For marketing, including to send you information about our products, services, and events (subject to your choices)
  • For internal record keeping and administration
  • For security, fraud prevention, and to keep the Services safe and used in line with our terms
  • For technical assessment and to operate and improve the Services
  • To comply with our legal, accounting, and regulatory obligations
Legal bases (for individuals protected by GDPR / UK GDPR)

Where the EU or UK General Data Protection Regulation applies, we rely on one or more of the following legal bases: your consent; the performance of a contract with you or steps taken at your request before entering a contract; our legitimate interests (such as providing, securing, improving, and marketing our Services, where not overridden by your rights); and compliance with a legal obligation. You may withdraw consent at any time; this does not affect processing already carried out.

Cookies and tracking technologies

We use cookies and similar technologies to collect information about you and your activity across our Services. A cookie is a small piece of data stored on your device that we access on each visit, helping us understand how you use the Services and tailor content to your preferences.

You can decline cookies through your browser settings, though this may affect your ability to use parts of the Services. We honor browser-based opt-out preference signals, including the Global Privacy Control (GPC), as a valid request to opt out of the sale or sharing of personal information where required by law (see "Your privacy rights and choices"). For more detail, please refer to our Cookie Policy.

How we share information

We may disclose personal information to:

  • Service providers and processors who help us run the Services — including IT, hosting, data storage, payment processing, analytics, error logging, customer relationship management, email and marketing platforms, and professional advisors — under contracts that require them to protect the information and use it only to provide services to us.
  • Our affiliates, and our employees, contractors, and related entities, on a need-to-know basis.
  • Existing or potential business partners, where you have engaged with them through us.
  • Authorities and others — courts, tribunals, regulators, and law enforcement — where required by law or to establish, exercise, or defend our legal rights.
  • An acquirer of all or substantially all of our assets or business, in connection with a merger, acquisition, financing, reorganization, or bankruptcy (see "Business transfers").

The categories of service providers we currently use include analytics providers, a customer relationship management (CRM) and marketing platform, and a payment processor. We can provide the current list of named providers on request.

We do not sell your personal information

We do not sell your personal information for money, and we do not knowingly sell or share the personal information of consumers under 16. Depending on your browser and cookie settings, our use of third-party analytics and advertising cookies may be considered a "sale" or "sharing" (for cross-context behavioral advertising) under certain US state laws. You can opt out at any time using the methods described in "Your privacy rights and choices," including by enabling the Global Privacy Control.

Personal information we process on behalf of our customers

When our business customers use our software platform, we may process personal information about their personnel, candidates, or other individuals on their behalf. In that context, the customer is the controller (or business), and MUAIDENTITY INC. is the processor (or service provider).

We process this information only on the documented instructions of the customer and as set out in our data processing agreement (DPA) with them, and we do not use it for our own purposes, sell it, or share it. Our platform is hosted on Microsoft Azure. We engage sub-processors only under written contracts that impose data protection obligations consistent with our DPA, and we make our list of sub-processors available to customers on request. If you are an individual whose data is processed through our platform on behalf of one of our customers, please direct privacy requests to that customer; we will assist them in responding.

Automated processing and artificial intelligence

We are deliberate about how we use automation and artificial intelligence:

  • We do not use AI to read, summarize, interpret, or generate the content that users create within our platform (such as journal or reflective entries), and we do not use that content to train AI models. It remains private.
  • The only automated analysis we perform uses traditional machine-learning techniques for trend analytics and forecasting. Results are reported in aggregated form at the organization level — we do not disclose individual user content or single out individuals in this reporting.
  • We do not use these techniques to make decisions that produce legal or similarly significant effects about individuals without human involvement.

Where we carry out this processing on behalf of a customer, it is governed by our agreement with that customer.

How long we keep your personal information

We keep personal information only for as long as we need it for the purposes set out in this Policy, after which we delete it or anonymize it. Retention periods depend on the purpose — for example, account information is generally retained for the life of your account, and we may retain certain records longer where necessary to comply with legal, accounting, tax, or reporting obligations (for example, financial records are typically retained for several years as required by law) or to establish, exercise, or defend legal claims.

If you delete your account, we will delete or anonymize the personal information associated with it within a commercially reasonable period, subject to the retention exceptions above. Search engines and other third parties may retain copies of information you have made public.

Security of your personal information

We protect personal information using commercially acceptable physical, technical, and organizational measures designed to prevent loss, theft, and unauthorized access, disclosure, copying, use, or modification. Our application is hosted on Microsoft Azure, and we encrypt personal information in transit (via HTTPS/TLS) and at rest, including user credentials. While we work hard to protect your information, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

International transfers of personal information

We are based in the United States, and the personal information we collect is stored and processed in the United States and in other locations where we or our service providers operate. The data protection laws of these countries may differ from those of the country where you provided the information.

Where we transfer personal information from the European Economic Area, the United Kingdom, or Switzerland to the United States or other countries, we use appropriate safeguards, which may include the European Commission's Standard Contractual Clauses (and the UK Addendum) and, where applicable, certification under the EU-U.S. Data Privacy Framework, the UK Extension, and the Swiss-U.S. Data Privacy Framework. You can request more information about these safeguards using the contact details above.

Your privacy rights and choices

Depending on where you live and which laws apply to you, you may have some or all of the following rights regarding your personal information:

  • Right to know / access — to request the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties to whom we disclose it.
  • Right to delete — to request that we delete personal information we have collected from you, subject to legal exceptions.
  • Right to correct — to request that we correct inaccurate personal information.
  • Right to data portability — to receive a copy of your personal information in a portable, machine-readable format.
  • Right to opt out of sale or sharing — to opt out of any "sale" of your personal information or "sharing" for cross-context behavioral / targeted advertising.
  • Right to limit the use of sensitive personal information — where applicable.
  • Right to opt out of certain profiling — in connection with decisions that produce legal or similarly significant effects, where applicable.
  • Right to non-discrimination — we will not discriminate against you for exercising your rights.
  • Right to appeal — where required (for example, in Virginia, Colorado, Connecticut, and several other states), you may appeal our decision on your request; we will respond within the timeframe required by law.

For individuals protected by GDPR / UK GDPR, you also have the rights to restrict processing, to object to processing based on legitimate interests or direct marketing, to withdraw consent, and to lodge a complaint with your supervisory authority (in the UK, the Information Commissioner's Office at www.ico.org.uk).

How to exercise your rights

To exercise any of these rights, contact us at privacy@thepeoplereadiness.com. We may need to verify your identity before fulfilling your request, and we may ask for additional information for that purpose. You may use an authorized agent to submit a request on your behalf, subject to verification. We will respond within the timeframe required by applicable law (generally 45 days in the US, extendable where permitted; 30 days under UK/EU GDPR).

Opt-out preference signals (Global Privacy Control)

If you use a browser or extension that sends an opt-out preference signal such as the Global Privacy Control (GPC), we will treat it as a valid request to opt out of the sale or sharing of personal information for that browser or device where required by law. We provide a means to confirm that such requests have been processed.

Marketing choices

If you have agreed to receive marketing from us, you can opt out at any time by using the unsubscribe link in our emails or by contacting us. We may still send you non-promotional, service-related messages.

State-specific disclosures (United States)

Comprehensive consumer privacy laws are now in effect in a growing number of US states — including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Delaware, and others. Residents of these states have the rights described in "Your privacy rights and choices," to the extent the applicable law applies to us.

California notice of collection

In the preceding 12 months, we have collected the following categories of personal information defined by the California Consumer Privacy Act (as amended by the CPRA):

  • Identifiers — such as name, email address, phone number, account name, IP address, and a unique identifier assigned to your account.
  • Customer records — such as billing information and payment card data.
  • Commercial information — such as products or services purchased and transaction history.
  • Internet or network activity — such as your interactions with the Services.
  • Geolocation data — approximate location derived from IP address.
  • Professional or employment information — such as job title and company, where you provide it.

We collect this information from the sources, and for the business and commercial purposes, described in this Policy. We do not sell personal information, and we do not use or disclose sensitive personal information for purposes that would require us to offer a "Limit the Use of My Sensitive Personal Information" option.

California "Shine the Light"

California residents may request information about the categories of personal information we disclosed to third parties for their direct marketing purposes in the prior calendar year. To make a request, email us at privacy@thepeoplereadiness.com with "California Shine the Light Request" in the subject line.

Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. There is no common industry standard for DNT, and we do not respond to DNT signals; however, we do honor the Global Privacy Control as described above.

Children's privacy

TPRC is a business-to-business company. The Services are intended for organizations and the professionals who use them in the course of their work; they are not a consumer product and are not directed to children or to the general public. We do not knowingly collect personal information from anyone under 18, and we do not sell or share personal information. If you believe a minor has provided us with personal information, please contact us and we will take steps to delete it.

Data breach notification

In the event of a data breach affecting your personal information, we will investigate and notify you and the relevant supervisory authorities as required by applicable law.

Business transfers

If we are acquired, or in the unlikely event that we go out of business or enter bankruptcy, personal information may be among the assets transferred to the acquiring party. You acknowledge that such transfers may occur and that any acquirer may continue to use your personal information consistent with this Policy and applicable law.

Limits of this policy

Our Services may link to external sites we do not operate. We have no control over, and are not responsible for, the content or privacy practices of those sites. We encourage you to review the privacy policies of any sites you visit.

Changes to this policy

We may update this Policy from time to time to reflect changes in our business, technology, or legal requirements. We will post the updated Policy at the same link and revise the "Last updated" date. If changes are significant, or where required by law, we will provide additional notice and, where required, seek your consent or offer you a choice.

Contact us

For any questions, requests, or complaints regarding your privacy or this Policy, contact us at:

MUAIDENTITY INC. (The People Readiness Company) 221 W 10th Street, Fl 3, #77 Wilmington, DE 19801 United States
Email: privacy@thepeoplereadiness.com